A very good example of an enterprise that has managed to leverage Big Data for running their core would be Ancestry.com. Their product is definitely built out of a lot of Data that has helped millions of people find their family stories through record collections about DNA, birth, census, photos, death, immigration, military documents and what not. Since their business is pretty serious, messing up Data can lead to errors and a downfall of their business idea.
The way they work by utilizing the resources and maintaining the hardware is exemplary. Now, that must inspire companies of all sizes about handling their Big Data well and hence, maintain a competitive edge.
Generally speaking, the concept of Data driven products and services has largely been driven by mixed perceptions. However, the right approach towards building data empowered products and services should be:
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